Goldfish (snack)

From Wikipedia, the free encyclopedia



Cheddar Goldfish crackers

Goldfish are snack crackers manufactured by Pepperidge Farm, a division of the Campbell Soup Company. The crackers come in several flavors, and since 1997, the crackers have small imprints of an eye and a smile.[1] The brand's advertising emphasizes this by referring to the crackers with the most recent registered trademark "The Snack That Smiles Back! Goldfish!" and the Finn mascot who wears sunglasses (above his eyes).

Flavors

Goldfish come in many varieties:

• Original

• Cheddar

• Garden Cheddar (includes vegetables)

• Colors (Cheddar flavor, but with green, purple, red, and original colors)

• Parmesan

• Pretzel

• Pizza

• Ranch

• Cinnamon

• Chocolate

• Cheese Trio (Cheddar, zesty Cheddar, and Parmesan)

• Reduced Sodium Cheddar

• Calcium Enriched

• Cheddar Made With Whole Grain

• Toasted Corn Made With Whole Grain

• Baby (Miniature crackers)

• Flavor Blasted

• Flavor Blasted (Monstrous Mozzarella Stick)

• Grahams (Honey, Cinnamon, Chocolate, Vanilla)

• Starfish (A mix of starfish- and goldfish-shaped crackers)

• PhysEdibles (Strawberry and Lemon)[2]

• Christmas shaped (cheddar)

• World Treasures (cheddar)

• There are also different goldfish mixtures. They are two flavors combined

 History

Originally from Switzerland, Goldfish Crackers were introduced to the United States in 1962 by Pepperidge Farm founder Margaret Rudkin.[3] Though plain is called 'Original', the actual original first flavor produced was Cheddar which is the highest selling flavor of goldfish in the US.

 Spin-offs

Campbell's has created several spin-off products including Goldfish Sandwich Crackers, Flavor-Blasted Goldfish, multi-colored Goldfish (known as Goldfish Colors), Baby Goldfish (which are smaller than normal), and Giant Goldfish (which are bigger than normal). There are also seasonably available color-changing goldfish, colored goldfish (come in a variety pack). There was once a line of Goldfish cookies in vanilla and chocolate; chocolate has reappeared in the "100 calorie" packs.

Goldfish are available in other flavors such as Red Hot! or Whole Grain pretzel and Blazin' Buffalo.

Goldfish noodles also can be found in Campbell's chicken noodle, tomato, and meatball soup. The goldfish shaped noodles in the tomato soup have been discontinued.

 Slogans

• 1984–1997: Don't Just Feed Them, Eat Them

• 1993–2000: Gone Goldfishin' (what the original Goldfish theme song ends with)

• 1997–2000: One Snack That's OK To Get Hooked On

• 2000–2002: Catch the Goldfish!

• 2002–present: The Snack That Smiles Back

One line of commercials featured a jingle with the following lyrics:

"Here's our jingle for Goldfish/Those baked and not fried Goldfish/The wholesome snack that smiles back until you bite their heads off/Did you know they're made with real cheese/Even though they look like fishies/The snack that smiles back, Goldfish!"[citation needed]

Flavor Blasted Varieties

There are nine common varieties of Flavor-Blasted Goldfish as well as three varieties in selected locations as well as Pepperidge Farm store locations.

• Xtra Cheddar

• Xplosive Pizza

• Nothin' But Nacho

• Burstin BBQ Cheddar

• Jalapeño Cheese (No longer available)

• Blazin' Buffalo Wings (selective)

• Salt and Vinegar (Available in certain regions of Canada)

• Atomic BBQ (Available in certain regions of Canada)

• Monstrous Mozzarella Stick

• Racing Ranch

• Slammin' Sour Cream & Onion




 References

1. ^ http://www.pepperidgefarm.com/History.aspx#1990s

2. ^ The Testmarket Evolution

3. ^ http://www.pepperidgefarm.com/History.aspx